Digital Journey – Both Figurative and Literal

Most of us work for one company. With that in mind, when we think about our customers’ journeys, we may focus just on that segment of their journey that starts and ends within the confines of the product or service we offer. But it can be much bigger than that! Consider my recent AMAZING trip […]

Digital Makes My World Go ‘Round (Mostly)

The past few weeks have brought me one of my personal best customer experiences and one of my worst. Well, one of my worst digital shopping experiences for sure. I’ll start with that one. I’m rearranging the interior of my home. Clearing out, renewing, basically a do-over of home decorating. With that in mind, I […]

Journey Maps for the Digital Customer

Customer Journey Maps! I totally love them! Who’s with me? Who has no clue what I’m talking about? In my business analysis practice, I’ve found that sometimes the most obvious stakeholder has been overlooked: the customer! Now, when I say “customer,” I mean the ultimate end user of whatever product or service is being developed. […]

What’s in a Name?

I had an interesting conversation with a colleague who is also a friend about branding and marketing ourselves, and I thought about what to name this new blog o’ mine. With that in mind, I thought about some things that really get me moving every day: business, analysis, and rock-and-roll. I’ve recently completed my MBA […]