Enabling YOU to ROCK your customers' worlds
It’s baseball season, y’all! And let me tell you, organizing your personas can be as confusing as that legendary Abbot-and-Costello bit about a favorite summer pastime. That’s right, I said “organizing” your personas. Why? Because not all personas carry equal weight in a given effort, as lovely as that thought may sound. As an analyst […]
Read More Who’s on First?A good friend of mine said once that he doesn’t practice work-life balance; rather, he practices work-life “integration.” That was an interesting concept, and consequently, I discovered I do pretty much the same thing. The great thing about being a practitioner of business analysis (regardless of title) is we get to do things in our […]
Read More Work-Life IntegrationCar rental agencies are a thing of beauty on airport properties, especially if you’re a loyalty member. You can breeze through and be on your way smoothly as if you’re picking up your own car in your own garage. But take the car rental desk out of the airport and things deteriorate. Quickly. Take, for […]
Read More Digital DON’T!I ran across this article quoting LinkedIn’s CEO, Jeff Weiner: https://qz.com/work/1423267/ It’s brilliant. Sure, coding is becoming more and more desired as a skill as the world ramps up – for better or for worse – into AI, VR, and any other form of technology that may follow that attempts to replicate human reasoning. But, there’s […]
Read More It’s about Conversations.Wayfair.com I had been shopping at a different home goods website because of a perception of lower prices, when I happened upon an online ad for Wayfair.com. It reminded me of their catchy TV commercials and the jingle, “Wayfair, you’ve got what I need!” That little jingle always made me feel happy, and so I […]
Read More Digital Customer Experience Wins!Yes! I will be presenting a half-day workshop as well as a one-hour forum on the Digital Customer Journey along with renowned business analysis professional, Heather Mylan-Maines at the Building Business Capability conference November 5 – 9 in my favorite city I’ve ever visited – San Antonio, Texas! Our sessions will show you what a […]
Read More San Antonio ROCKS Analysis!If you’ve been following along, you know I’ve been talking a lot about Customer Journeys. And you probably have some idea what that’s about. I’ve also been talking a lot about digital, and hopefully you’ve got a solid idea what that’s all about. But…what I haven’t done yet is lay a foundation for understanding the […]
Read More Journey? I thought that was a rock band…IIBA tweeted this today – LOVE it!! They say #HumpDay is the toughest day of the week so here’s something to lighten your Wednesday! pic.twitter.com/9ZWicHsM0J — IIBA (@IIBA) October 10, 2018
Read More Happy Wednesday! Stay Strong!I remember it wasn’t that long ago that smartphones weren’t ubiquitous, and you actually had to use the Yellow Pages to find certain products and services, or look up some kind of web site or use some kind of search engine. It was hard to find good services in particular – word of mouth was […]
Read More Digital has come a long way…and has a long way to go!One of the ways that digital transformation works is that it makes things EASY on the customer. Whatever you do, make sure this transition is EASY. Today I experienced a digital transaction that was MUCH harder than it should have been. In my continuing home improvement saga, I had special ordered some shower doors from […]
Read More Digital DON’T!